{"id":3459,"date":"2021-08-14T13:10:00","date_gmt":"2021-08-14T13:10:00","guid":{"rendered":"https:\/\/haberglobal.com.tr\/kultur-sanat\/black-widow-hollywood-u-degistirecek-mi-bana-dijitali-soylememistiniz-126139"},"modified":"2021-08-14T13:10:00","modified_gmt":"2021-08-14T13:10:00","slug":"black-widow-hollywoodu-degistirecek-mi-bana-dijitali-soylememistiniz","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/08\/14\/black-widow-hollywoodu-degistirecek-mi-bana-dijitali-soylememistiniz\/","title":{"rendered":"Black Widow Hollywood&#8217;u de\u011fi\u015ftirecek mi? &#8216;Bana dijitali s\u00f6ylememi\u015ftiniz!&#8217;"},"content":{"rendered":"<div class=\"media_block\"><\/div>\n<p>Marvel sinematik evreni tam bitti derken yeni bir filmle daha tazeleniyor. Unutulmaz Avengers (Yenilmezler) serisi \u015fimdilik son bulurken Yenilmezler\u2019in efsane karakteri Black Widow beyaz perdeye uyarland\u0131. 9 Temmuz&#8217;da vizyona giren film vizyona girdi\u011fi hafta sonu sadece Kuzey Amerika\u2019da 80 milyon dolar gibi pandemi d\u00f6neminde inan\u0131lmaz say\u0131labilecek bir has\u0131lata imza att\u0131. Filmin Disney\u2019in dijital&nbsp; platformu Disney +\u2019taki kiralamalardan ise 60 milyon dolar kazand\u0131rd\u0131\u011f\u0131 tahmin ediliyor.<\/p>\n<p>\u0130\u015fte k\u0131yamet de burada koptu. Filmin y\u0131ld\u0131z\u0131 36 ya\u015f\u0131ndaki me\u015fhur oyuncu Scarlett Johansson filmin sadece \u2018sinemalarda\u2019 olaca\u011f\u0131n\u0131 bildi\u011fini ve 20 milyon dolarl\u0131k film \u00fccretini de buna g\u00f6re ald\u0131\u011f\u0131n\u0131 s\u00f6yleyerek mahkemeye gitti.<\/p>\n<p><strong>Disney\u2019in CEO\u2019su Bob Chapek ise d\u00fcn yapt\u0131\u011f\u0131 a\u00e7\u0131klamada<\/strong> Johansson\u2019un a\u00e7t\u0131\u011f\u0131 50 milyon dolarl\u0131k davan\u0131n do\u011fru olmad\u0131\u011f\u0131n\u0131 pandemi sebebiyle yay\u0131nlama planlar\u0131nda esneklik olabildi\u011fini s\u00f6yledi.<\/p>\n<p><em><img decoding=\"async\" src=\"https:\/\/istanbulchannel.net\/wp-content\/uploads\/2021\/08\/black-widow-hollywoodu-degistirecek-mi-bana-dijitali-soylememistiniz.jpg\" alt>Scarlett Johansson bug\u00fcne kadar Disney&#8217;in 9 farkl\u0131 filminde oynad\u0131. Foto\u011fraf: Reuters&nbsp;<\/em><\/p>\n<p><strong>&#8216;\u0130Y\u0130 ORGAN\u0130ZE ED\u0130LM\u0130\u015e B\u0130R PROJE&#8217;<\/strong><\/p>\n<p>CEO Chapek, \u201cHibrit yay\u0131nlama stratejisi en geni\u015f izleyici kitlesine ula\u015fmak i\u00e7in do\u011fru bir yol\u201d diyor. Ge\u00e7en hafta Disney\u2019in avukat\u0131 Daniel Petrocelli Johansson\u2019un davas\u0131n\u0131 \u2018iyi organize edilmi\u015f bir halkla ili\u015fkiler kampanyas\u0131\u2019 olarak tan\u0131mlam\u0131\u015ft\u0131.<\/p>\n<p>Disney + Black Widow i\u00e7in \u00fcyelik \u00fccreti harici kullan\u0131c\u0131lar\u0131ndan 30 dolarl\u0131k bir \u00fccret ald\u0131. Petrocelli \u2018kontratta &nbsp;yazd\u0131\u011f\u0131 \u00fczere\u2019 Johansson\u2019un \u00fccretinde streaming gelirlerinin de hesaba kat\u0131ld\u0131\u011f\u0131n\u0131 iddia ediyor.<\/p>\n<p>Petrocelli kontratta maa\u015f\u0131n filmin en az bin 500 salonda vizyona girmesi maddesi bulundu\u011funu filmin Sadece ABD\u2019de 9 bin salonda (toplam 30 bin) vizyona girdi\u011fini s\u00f6yledi. Film ilk hafta sonunda sadece streaming servisinden 60 milyon dolar kazand\u0131. Bu sebepten \u00f6t\u00fcr\u00fc a\u00e7\u0131l\u0131\u015f haftas\u0131ndan sonra sinemalardaki has\u0131lat\u0131 ciddi \u015fekilde d\u00fc\u015ft\u00fc. Filmin a\u00e7\u0131l\u0131\u015f hafta sonundan sonra has\u0131lat b\u00fcy\u00fcme h\u0131z\u0131 y\u00fczde 67 d\u00fc\u015ferken bug\u00fcne kadar en az gi\u015fe yapan Marvel filmlerinden olmay\u0131 garantiledi.<\/p>\n<p><strong>&#8216;YEN\u0130 D\u00dcZENE AYARLAMAK ZORUNDALAR&#8217;<\/strong><\/p>\n<p>Disney\u2019in avukat\u0131 Petrocelli, \u201cCovid-19 ya\u015fanan bir d\u00f6nemdeyiz. Baz\u0131 insanlar sinemaya gitmeye tedirgin oluyorlar. B\u00fct\u00fcn film \u015firketleri kendilerini yeni d\u00fczene g\u00f6re ayarlamak zorunda\u201d diyerek filmi hem dijital platformda hem de sinemalarda vizyona sokman\u0131n do\u011fru oldu\u011funu savunuyor.<\/p>\n<p>Sinema sekt\u00f6r\u00fcn\u00fc yak\u0131ndan tan\u0131yan isimlere g\u00f6re ileride oyuncular\u0131n kontratlar\u0131 dijital gelirler de baz al\u0131narak yeniden ele al\u0131nacak.<\/p>\n<p>Peki Johansson\u2019un davas\u0131 sonucundan ba\u011f\u0131ms\u0131z olarak ger\u00e7ekten b\u00fct\u00fcn oyunculuk s\u00f6zle\u015fmelerini de\u011fi\u015ftirebilir mi? Bu y\u0131l d\u00fcnyan\u0131n en b\u00fcy\u00fck film st\u00fcdyolar\u0131ndan Warner Bros da filmlerini hem HBO Max hem de sinemalarda g\u00f6stermenin planlar\u0131n\u0131 yap\u0131yor. CEO Jason Killar\u2019\u0131n verdi\u011fi bilgilere g\u00f6re 2022 y\u0131l\u0131nda 10 Warner Bros filmi hem dijital platformlara hem salonlara ayn\u0131 g\u00fcnde girecek.<\/p>\n<p><strong>&#8216;EK \u00d6DEME \u0130STEM\u0130\u015eLERD\u0130&#8217;<\/strong><\/p>\n<p>Johannson, avukatlar\u0131 ve menajeri Disney ile yasal yollardan m\u00fccadeleye giri\u015fse de st\u00fcdyolar\u0131yla internet yay\u0131nlar\u0131 y\u00fcz\u00fcnden \u00e7at\u0131\u015fma ya\u015fayan tek akt\u00f6r de\u011fil. \u2018Sessiz bir yer 2\u2019 filminin y\u0131ld\u0131z\u0131 Emily Blunt ve y\u00f6netmeni John Krasinki de filmin dijital gelirlerinden \u00f6t\u00fcr\u00fc Paramount Pictures\u2019tan ek \u00f6deme istemi\u015flerdi.<\/p>\n<p>Johansson\u2019un menajeri Byran Lourd, \u201cScarlett Disney\u2019le 9 film yapt\u0131 ve onlara milyarlar kazand\u0131rd\u0131. \u015eirket ise onun maa\u015f\u0131n\u0131 kamuya duyurarak bir i\u015f kad\u0131n\u0131n\u0131 karalad\u0131 sanki utanmas\u0131 gereken bir durum varm\u0131\u015f gibi\u201d de\u011ferlendirmesinde bulundu.<\/p>\n<p>Pandemiden \u00f6nce bir film vizyona girdikten ortalama \u00fc\u00e7 ay sonra dijital platformlarda yerini al\u0131yordu. Sinema yazar\u0131 Mat Mueller Disney\u2019in Johansson olay\u0131nda i\u015fin nas\u0131l mahkemeye gitmesine izin verdi\u011fini anlamad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Mueller, \u201cDisney\u2019in olaylar\u0131 buraya vard\u0131rmas\u0131 ilgin\u00e7. Warner Bros oyuncularla dijital gelirlerden dolay\u0131 pazarl\u0131k yapmaya ba\u015flad\u0131 bile\u201d diyor.<\/p>\n<p>Johansson davas\u0131n\u0131n sonucu ne olursa olsun kimse Disney\u2019in ikili yay\u0131n stratejisini de\u011fi\u015ftirmesini beklemiyor.<\/p>\n<p><strong>Kaynak: Daily Mail, BBC, Reuters<\/strong><\/p>\n<p><iframe loading=\"lazy\" class=\"noneditable\" src=\"https:\/\/www.youtube.com\/embed\/ybji16u608U?rel=0\" width=\"574\" height=\"323\" frameborder=\"0\" allowfullscreen>[embedded content]<\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt;p&gt;Marvel sinematik evreni tam bitti derken yeni bir filmle daha tazeleniyor. Unutulmaz Avengers (Yenilmezler) serisi \u015fimdilik son bulurken Yenilmezler\u2019in efsane karakteri&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/3459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/3460"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}