{"id":29857,"date":"2021-12-09T11:24:00","date_gmt":"2021-12-09T11:24:00","guid":{"rendered":"https:\/\/haberglobal.com.tr\/kultur-sanat\/milyonlarca-takipcin-olabilir-ama-kitabin-satmayabilir-148020"},"modified":"2021-12-09T11:24:00","modified_gmt":"2021-12-09T11:24:00","slug":"milyonlarca-takipcin-olabilir-ama-kitabin-satmayabilir","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/12\/09\/milyonlarca-takipcin-olabilir-ama-kitabin-satmayabilir\/","title":{"rendered":"Milyonlarca takip\u00e7in olabilir ama kitab\u0131n satmayabilir"},"content":{"rendered":"

<\/p>\n

Instagram\u2019da 97 milyon, Twitter\u2019da 6 milyon takip\u00e7isi olan birinin biyografi kitab\u0131n\u0131 yay\u0131mlamak ticari olarak do\u011fru bir hamle gibi g\u00f6z\u00fck\u00fcyor. Hatta bu kitab\u0131n en \u00e7ok satanlar listesine girebilece\u011fini de d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

D\u00fcnyan\u0131n en me\u015fhur sanat\u00e7\u0131lar\u0131ndan olan Bilie Eilish\u2019in kendi ismini ta\u015f\u0131yan biyografi kitab\u0131 May\u0131s ay\u0131ndan bu yana ABD\u2019de 64 bin adet satt\u0131. Bu fena bir sat\u0131\u015f adedi olmasa da yay\u0131nc\u0131s\u0131 kitaba 1 milyon dolar yat\u0131r\u0131m yapm\u0131\u015ft\u0131.<\/p>\n

Bir kitab\u0131 basmadan \u00f6nce b\u00fcy\u00fck yay\u0131n evleri ne kadar sataca\u011f\u0131 \u00fczerine tahminlerde bulunur ki fazla bas\u0131lan kitap elde kalmas\u0131n veya eksik bas\u0131landan dolay\u0131 \u00fcr\u00fcn sevkiyat\u0131nda sorun \u00e7\u0131kmas\u0131n. Bu noktada son y\u0131llarda yay\u0131nc\u0131lar sosyal medya takip\u00e7i say\u0131lar\u0131n\u0131 ciddiye almaya ba\u015flad\u0131.<\/p>\n

\u00d6zellikle eser kurgu de\u011filse takip\u00e7i say\u0131lar\u0131 \u00e7ok daha \u00f6nemli oluyor. Fakat son y\u0131llarda y\u00fcksek takip\u00e7ili isimlerin kitaplar\u0131n\u0131n da iyi satmad\u0131\u011f\u0131 oldu. Barnes&Noble kitaplar\u0131n\u0131n direkt\u00f6r\u00fc Shannon DeVito, \u201cTakip\u00e7i say\u0131lar\u0131nda g\u00fcvenebilece\u011finiz tek \u015fey ona g\u00fcvenemeyece\u011finizdir<\/span><\/strong>\u201d demekte.<\/p>\n

‘B\u0130R TWEET K\u0130TABI SATTIRMAZ’<\/strong><\/h3>\n

St.Martin Press yay\u0131n evinin \u00fcst d\u00fczey edit\u00f6r\u00fc Marc Resnick, \u201cY\u0131llar ge\u00e7tik\u00e7e takip\u00e7i say\u0131s\u0131 daha \u00f6nemli. Bir tweetin veya bir g\u00f6nderinin kitab\u0131 satt\u0131rmayaca\u011f\u0131n\u0131 biliyoruz ama do\u011fru zamanda do\u011fru takip\u00e7ilere sahip olmak diye bir \u015fey de var\u201d ifadelerini kulland\u0131.<\/p>\n

\u00d6rne\u011fin pop m\u00fczik sanat\u00e7\u0131s\u0131 ve sinema oyuncusu Justin Timberlake 2018 y\u0131l\u0131nda biyografisini yazd\u0131, yay\u0131n evi bu hikayeyi 1 milyon dolara sat\u0131n ald\u0131, kitap \u00fc\u00e7 y\u0131l i\u00e7inde sadece 100 bin satabildi. Donald Trump\u2019\u0131n s\u0131k s\u0131k hedefe ald\u0131\u011f\u0131 Minesota\u2019dan Demokratik Parti Milletvekili se\u00e7ilen Ilhan Omar\u2019\u0131n 3 milyon Twitter, 1.3 milyon Instagram takip\u00e7isi var.<\/p>\n

ZATEN BE\u011eEN\u0130YOR \u00dcST\u00dcNE OKUMUYOR<\/strong><\/h3>\n

Omar\u2019\u0131n \u201cAmerika b\u00f6yle g\u00f6z\u00fck\u00fcyor: M\u00fcltecilikten Milletvekilli\u011fine Yolculu\u011fum\u201d isimli biyografisi May\u0131s 2020\u2019de yay\u0131mland\u0131 ve 26 bin satt\u0131. \u00d6rnekleri \u00e7o\u011faltmak m\u00fcmk\u00fcn. Baz\u0131 yay\u0131nc\u0131lar insanlar\u0131n ki\u015fileri be\u011fenmesini ve takip etmesini sa\u011flayan \u00f6zelliklerini bir de kitaplardan okumak istemediklerini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Baz\u0131 durumlarda ise y\u00fcksek takip\u00e7i say\u0131s\u0131na sahip insanlar kitaplar\u0131n\u0131n reklam\u0131n\u0131 imajlar\u0131na zarar verebilece\u011fini d\u00fc\u015f\u00fcnd\u00fckleri i\u00e7in sosyal medya arac\u0131l\u0131\u011f\u0131 ile s\u0131k s\u0131k yapm\u0131yor. Ayr\u0131ca kitap da iyi yaz\u0131lmam\u0131\u015f olabilir. Her ne kadar \u00fcnl\u00fc insanlar\u0131n kitaplar\u0131n\u0131n \u00fczerinde kendi imzalar\u0131 olsa da kitaplar\u0131 \u00e7o\u011fu zaman onlar\u0131n yazmad\u0131\u011f\u0131n\u0131 ve hayalet baz\u0131 yazarlar (ghost writer) arac\u0131l\u0131\u011f\u0131 ile kitaplar\u0131n haz\u0131rland\u0131\u011f\u0131 biliniyor.<\/span><\/strong><\/p>\n

Random House Children Books yay\u0131nevinden Barbara Marcus kitab\u0131 basmadan \u00f6nce \u00fcnl\u00fc isimlerden kitab\u0131n hikayesini dinlemek istedi\u011fini s\u00f6yl\u00fcyor. Bu dinledi\u011fi hikayeye g\u00f6re; kitab\u0131n i\u00e7eri\u011fini anlamaya \u00e7al\u0131\u015f\u0131yor. Baz\u0131 yay\u0131nc\u0131lar ise ki\u015filerin y\u00fcksek takip\u00e7i say\u0131lar\u0131 olabilece\u011fini ama ki\u015finin \u015fu an hayatta ne kadar aktif oldu\u011funu s\u00f6yl\u00fcyor. \u00d6rne\u011fin 5 milyon Twitter takip\u00e7isine sahip bir \u00fcnl\u00fc isim 5 y\u0131ld\u0131r alb\u00fcm \u00e7\u0131karmay\u0131p, sahne alm\u0131yorsa kitap o kadar ilgi g\u00f6rmeyebilir.<\/span><\/strong><\/p>\n

Kitaplar\u0131n tan\u0131t\u0131m\u0131nda di\u011fer sosyal medya hesaplar\u0131 da \u00f6nemli. Kitap-kahve-sehpa \u00fc\u00e7geninde foto\u011fraflar \u00e7eken hesaplar kitaplar\u0131n tan\u0131m\u0131na ciddi katk\u0131larda bulunabiliyor. Ayr\u0131ca kitaplardan sonra Instagram hesaplar\u0131nda ciddi takip\u00e7i kazanan insanlar da var.<\/p>\n

<\/p>\n

BILLIE EILISH K\u0130MD\u0130R?<\/strong><\/h3>\n

2001 do\u011fumlu olan Billie Eilish 2015 ya\u015f\u0131ndan beri aktif m\u00fczik ile u\u011fra\u015f\u0131yor. Gen\u00e7 ya\u015f\u0131nda getirdi\u011fi tarz ile olduk\u00e7a ba\u015far\u0131l\u0131 kabul edilen gen\u00e7 kad\u0131n\u0131n 20 ya\u015f\u0131nda tam 7 Grammy \u00f6d\u00fcl\u00fc bulunuyor. Oyuncu bir anne ve m\u00fczisyen bir baban\u0131n k\u0131z\u0131 olan Eilisih 13 ya\u015f\u0131nda a\u011fabeyinin grubu ile m\u00fczik yapmaya ba\u015flad\u0131. Eilish\u2019in ad\u0131n\u0131 duyurdu\u011fu ilk \u015fart\u0131 18 Kas\u0131m 2015\u2019te \u00e7\u0131kard\u0131\u011f\u0131 Ocean Eyes isimli \u015fark\u0131 oldu. Bu \u015fark\u0131 Sound Cloud\u2019a y\u00fcklendikten k\u0131sa s\u00fcre sonra b\u00fcy\u00fck bir hit oldu ve Eilish\u2019e \u00e7ocuk ya\u015fta dev bir \u015f\u00f6hretin kap\u0131s\u0131n\u0131 a\u00e7t\u0131.<\/p>\n

*Yukar\u0131daki derlemede yen alan bilgilerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc The New York Times’ta Elizabeth A. Harris imzas\u0131yla yay\u0131mlanan ‘Millions of Followers? For Book Sales, \u2018It\u2019s Unreliable.\u2019’ isimli makaleden al\u0131nm\u0131\u015ft\u0131r.<\/strong><\/p>\n

Kaynak: Web \u00d6zel<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fczik d\u00fcnyas\u0131nda e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir ba\u015far\u0131 yakalayan Billie Eilish’in biyografi kitab\u0131 satmad\u0131. 90 milyon Instagram takip\u00e7isi olan, bu gen\u00e7…<\/p>\n","protected":false},"author":2,"featured_media":29858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-29857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/29857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=29857"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/29857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/29858"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=29857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=29857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=29857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}