{"id":28560,"date":"2021-11-30T12:02:00","date_gmt":"2021-11-30T12:02:00","guid":{"rendered":"https:\/\/istanbulchannel.net\/index.php\/2021\/11\/30\/reklamdan-ekonomiye-340-milyar-liralik-katki\/"},"modified":"2021-11-30T12:02:00","modified_gmt":"2021-11-30T12:02:00","slug":"reklamdan-ekonomiye-340-milyar-liralik-katki","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/11\/30\/reklamdan-ekonomiye-340-milyar-liralik-katki\/","title":{"rendered":"Reklamdan ekonomiye 340 milyar liral\u0131k katk\u0131"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/istanbulchannel.net\/wp-content\/uploads\/2021\/11\/reklamdan-ekonomiye-340-milyar-liralik-katki.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p> 2020 y\u0131l\u0131nda reklam ve medya yat\u0131r\u0131mlar\u0131n\u0131n ekonomiye toplam katk\u0131s\u0131 y\u00fczde 6,73 ile 340 milyar TL oldu. <\/p>\n<div id=\"iceriks\" readability=\"32\">\n<p>Reklamverenler Derne\u011fi (RVD), Reklamc\u0131lar Derne\u011fi (RD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA), taraf\u0131ndan kurulan Dijital Pazarlama \u0130leti\u015fimi Platformu DP\u0130P, T\u00fcrkiye\u2019de ilk kez yap\u0131lan \u2018Reklam\u0131n T\u00fcrkiye Ekonomisine Katk\u0131s\u0131\u2019 ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>Rapor, T\u00fcrkiye\u2019deki teknolojik yeniliklerle h\u0131zla geli\u015fen reklam sekt\u00f6r\u00fcn\u00fcn ekonomiye etkisi somut de\u011ferlerle ortaya konuldu. Rapora g\u00f6re; 2020 y\u0131l\u0131nda \u00fclkemizde toplam 17 milyar 469 milyon TL olarak ger\u00e7ekle\u015fen reklam ve medya yat\u0131r\u0131m\u0131nda, her 1 TL\u2019lik reklam ve medya yat\u0131r\u0131m\u0131, milli gelire 19,4 TL geri d\u00f6n\u00fc\u015f sa\u011flayarak de\u011fer olu\u015fturdu. Reklam ve medya yat\u0131r\u0131mlar\u0131 2020\u2019de ekonomiye (GSYH) do\u011frudan ve dolayl\u0131 olarak y\u00fczde 6,73 ile 340 milyar TL katk\u0131 sa\u011flam\u0131\u015f oldu.<\/p>\n<p>Reklam sekt\u00f6r\u00fcn\u00fcn istihdam etkisine bak\u0131ld\u0131\u011f\u0131nda, 2014 y\u0131l\u0131ndan bu yana bu alanda giri\u015fim say\u0131s\u0131 y\u00fczde 2,26 artarken, maa\u015f ve \u00fccretler toplam\u0131 ise y\u00fczde 11,57\u2019lik y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme g\u00f6sterdi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> Reklamverenler Derne\u011fi (RVD), Reklamc\u0131lar Derne\u011fi (RD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA), taraf\u0131ndan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-28560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/28560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=28560"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/28560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/28561"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=28560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=28560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=28560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}