{"id":21875,"date":"2021-10-22T07:02:00","date_gmt":"2021-10-22T07:02:00","guid":{"rendered":"https:\/\/istanbulchannel.net\/index.php\/2021\/10\/22\/esra-eczacibasi-coskuna-yilin-dijital-donusum-lideri-odulu\/"},"modified":"2021-10-22T07:02:00","modified_gmt":"2021-10-22T07:02:00","slug":"esra-eczacibasi-coskuna-yilin-dijital-donusum-lideri-odulu","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/10\/22\/esra-eczacibasi-coskuna-yilin-dijital-donusum-lideri-odulu\/","title":{"rendered":"Esra Eczac\u0131ba\u015f\u0131 Co\u015fkuna Y\u0131l\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri \u00f6d\u00fcl\u00fc"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/istanbulchannel.net\/wp-content\/uploads\/2021\/10\/esra-eczacibasi-coskuna-yilin-dijital-donusum-lideri-odulu.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p> Eczac\u0131ba\u015f\u0131 Toplulu\u011fu Dijital D\u00f6n\u00fc\u015f\u00fcm Koordinat\u00f6r\u00fc ve Holding Y\u00f6netim Kurulu \u00dcyesi Esra Eczac\u0131ba\u015f\u0131 Co\u015fkun, IDC j\u00fcrisi taraf\u0131ndan \u2018Y\u0131l\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri\u2019 se\u00e7ildi. <\/p>\n<div id=\"iceriks\" readability=\"98\">\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm zirvesi IDC 2021 Dijital D\u00f6n\u00fc\u015f\u00fcm \u00d6d\u00fclleri\u2019nde Eczac\u0131ba\u015f\u0131 Toplulu\u011fu ve kurulu\u015flar\u0131 d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Eczac\u0131ba\u015f\u0131 Toplulu\u011fu Dijital D\u00f6n\u00fc\u015f\u00fcm Koordinat\u00f6r\u00fc ve Eczac\u0131ba\u015f\u0131 Holding Y\u00f6netim Kurulu \u00dcyesi Esra Eczac\u0131ba\u015f\u0131 Co\u015fkun \u201cY\u0131l\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri\u201d se\u00e7ilirken, Eczac\u0131ba\u015f\u0131 Holding Dijital Mentor uygulamas\u0131 da \u201c\u0130\u015fin Gelece\u011fi\u201d kategorisinde birincili\u011fi elde etti. Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri de VitrAmax projesi ile \u201cDijital Altyap\u0131n\u0131n Gelece\u011fi\u201d kategorisinde, VitrA Dijital D\u00f6n\u00fc\u015f\u00fcm projesi ile de \u201c\u0130\u015fletmenin Gelece\u011fi\u201d kategorisinde iki ayr\u0131 \u00fc\u00e7\u00fcnc\u00fcl\u00fck \u00f6d\u00fcl\u00fcn\u00fcn sahibi oldu.<\/p>\n<p>International Data Corporation (IDC) T\u00fcrkiye taraf\u0131ndan bu y\u0131l &#8220;Dijital Ekonominin Y\u00fckseli\u015fi ve CEO\u2019lar\u0131n Yeni G\u00fcndemi&#8221; temas\u0131 ile d\u00fczenlenen Dijital D\u00f6n\u00fc\u015f\u00fcm \u00d6d\u00fclleri\u2019nde 150\u2019den fazla proje yar\u0131\u015ft\u0131.<\/p>\n<p>Eczac\u0131ba\u015f\u0131 Toplulu\u011fu b\u00fcnyesinde 2018 y\u0131l\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ba\u015flatan, ilk g\u00fcnden itibaren yolculu\u011fa liderlik eden Eczac\u0131ba\u015f\u0131 Toplulu\u011fu Dijital D\u00f6n\u00fc\u015f\u00fcm Koordinat\u00f6r\u00fc ve Holding Y\u00f6netim Kurulu \u00dcyesi Esra Eczac\u0131ba\u015f\u0131 Co\u015fkun, IDC j\u00fcrisi taraf\u0131ndan \u201cY\u0131l\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri\u201d se\u00e7ildi.<\/p>\n<p>Topluluk b\u00fcnyesinde hayata ge\u00e7irilen dijital d\u00f6n\u00fc\u015f\u00fcm projeleri, pandemi d\u00f6neminde t\u00fcketicilerin ve \u00e7al\u0131\u015fanlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in geli\u015ftirilen uygulamalar, k\u00fclt\u00fcr ve yetkinlik geli\u015fimi i\u00e7in d\u00fczenlenen dijital e\u011fitim m\u00fcfredatlar\u0131, fark\u0131ndal\u0131k etkinlikleri, te\u015fvik mekanizmalar\u0131 ve yeni i\u015f modelleri yat\u0131r\u0131mlar\u0131 ile h\u0131zlanan dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu sonucunda Esra Eczac\u0131ba\u015f\u0131 Co\u015fkun bu \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<p>\u00d6d\u00fclden duydu\u011fu memnuniyeti dile getiren Esra Eczac\u0131ba\u015f\u0131 Co\u015fkun, Eczac\u0131ba\u015f\u0131 Toplulu\u011fu\u2019nda dijital d\u00f6n\u00fc\u015f\u00fcm ve i\u015f stratejisini ayr\u0131 ayr\u0131 ele almad\u0131klar\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc bir proje olarak de\u011fil i\u015f stratejisinin odak noktas\u0131 olarak g\u00f6rd\u00fcklerini vurgulad\u0131. Dijital \u00e7a\u011f i\u00e7in d\u00f6n\u00fc\u015f\u00fcm\u00fcn, i\u00e7inde bulunulan i\u015f alanlar\u0131n\u0131n gelece\u011fini hayal etmeyi ve stratejinin her y\u00f6n\u00fc hakk\u0131nda farkl\u0131 d\u00fc\u015f\u00fcnmeyi gerektirdi\u011fine dikkat \u00e7eken Co\u015fkun, \u201cDijital d\u00f6n\u00fc\u015f\u00fcm vizyonumuz, dijital teknolojileri ve veriyi t\u00fcm i\u015f s\u00fcre\u00e7lerimizde i\u00e7selle\u015ftirerek i\u00e7inde bulundu\u011fumuz i\u015f alanlar\u0131n\u0131n gelece\u011fini \u015fekillendirmek. Bunu yaparken m\u00fc\u015fterilerimize de\u011fer katmay\u0131 ve verimlilik art\u0131\u015f\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yoruz. Yat\u0131r\u0131mlar\u0131m\u0131z\u0131 art\u0131rarak s\u00fcrd\u00fcrece\u011fiz, kendimizi yolun ba\u015f\u0131nda g\u00f6r\u00fcyoruz&#8221; dedi.<\/p>\n<p>\u0130\u015fin Gelece\u011fi Kategorisi Birincisi &#8211; Dijital Mentor<\/p>\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli bile\u015fenlerinden birinin, k\u00fclt\u00fcr de\u011fi\u015fimi ve \u00e7al\u0131\u015fanlar\u0131n yetkinliklerinin geli\u015fimi oldu\u011fu anlay\u0131\u015f\u0131ndan yola \u00e7\u0131k\u0131larak geli\u015ftirilen Dijital Mentor uygulamas\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm konular\u0131nda bilgi birikimine sahip \u00e7al\u0131\u015fanlar ile bu alanlarda kendilerini geli\u015ftirmeye istekli \u00e7al\u0131\u015fanlar\u0131, online platformda bir araya getiriyor. 483 menti ve 50 mentorun bulundu\u011fu platformda, birbirinden \u00f6\u011frenme ekosistemi olu\u015fturman\u0131n yan\u0131 s\u0131ra, hiyerar\u015fi ve fonksiyonlar aras\u0131 s\u0131n\u0131r olmadan gen\u00e7 \u00e7al\u0131\u015fanlar \u00fcst y\u00f6netimle do\u011frudan ba\u011flant\u0131 kuruyor.<\/p>\n<p>Dijital Altyap\u0131n\u0131n Gelece\u011fi Kategorisi \u00dc\u00e7\u00fcnc\u00fcs\u00fc &#8211; Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri\/VitrAmax<\/p>\n<p>VitrAmax, Eczac\u0131ba\u015f\u0131 Toplulu\u011fu\u2019nun banyo i\u015f alan\u0131ndaki T\u00fcrkiye dahil d\u00f6rt \u00fclkedeki t\u00fcm i\u015f s\u00fcre\u00e7lerinin ve 3.000\u2019e yak\u0131n \u00e7al\u0131\u015fan\u0131n g\u00fcnl\u00fck operasyonlar\u0131n\u0131n sadele\u015fip h\u0131z kazanarak y\u00f6netilmesine olanak tan\u0131yan uluslararas\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcm projesi.<\/p>\n<p>Proje, banyo i\u015f alan\u0131nda 15 senedir kullan\u0131lan mevcut kurumsal kaynak planlama (ERP) sistemine ak\u0131ll\u0131 teknolojilerle s\u00fcre\u00e7sel yenilikler sa\u011flarken, operasyondan \u00fcretime, finanstan sat\u0131\u015fa her fonksiyona dokunuyor, t\u00fcm s\u00fcre\u00e7leri dijitalle\u015ftirerek h\u0131zl\u0131 aksiyon al\u0131nmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. Dijital ara\u00e7lar\u0131n g\u00fcc\u00fc ile verimlilik olu\u015fturulan s\u00fcre\u00e7lerle, \u015firketin dijital \u00e7ekirde\u011fini olu\u015fturuyor.<\/p>\n<p>Pandemi \u015fartlar\u0131nda 13 ay gibi k\u0131sa bir s\u00fcrede uygulamaya al\u0131nan proje, yakla\u015f\u0131k 200 ki\u015filik Eczac\u0131ba\u015f\u0131 ekibi ve 100 ki\u015filik dan\u0131\u015fman ekip taraf\u0131ndan, Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri\u2019nin Almanya, Fransa ve \u0130ngiltere ofisleri de dahil olmak \u00fczere be\u015f lokasyonda y\u00fcr\u00fct\u00fcld\u00fc. Vitramax, tamamen T\u00fcrkiye\u2019den y\u00f6netilen global bir dijital d\u00f6n\u00fc\u015f\u00fcm uygulamas\u0131 olarak \u00fclkemizde \u00f6rne\u011fine az rastlanan bir proje deneyimini de ortaya koyuyor.<\/p>\n<p>\u0130\u015fletmenin Gelece\u011fi Kategorisi \u00dc\u00e7\u00fcnc\u00fcs\u00fc &#8211; Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri\/VitrA Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc<\/p>\n<p>Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri, 2018 y\u0131l\u0131nda Topluluk b\u00fcnyesinde ba\u015flat\u0131lan dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu kapsam\u0131nda faaliyetlerine ba\u015flad\u0131. Ge\u00e7en s\u00fcre boyunca VitrAmax ile s\u00fcre\u00e7lerini ve altyap\u0131lar\u0131n\u0131 yenileyen Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri dijital d\u00f6n\u00fc\u015f\u00fcmde h\u0131z kazand\u0131.<\/p>\n<p>Altyap\u0131lar\u0131n\u0131 g\u00fcncelleyen \u015firket, t\u00fcketici ihtiya\u00e7lar\u0131ndan hareketle sundu\u011fu V-design, online ma\u011faza ve yetkili servis randevusu gibi uygulamalar\u0131, i\u015f ortaklar\u0131na sundu\u011fu dijital ara\u00e7lar\u0131, \u00fcretim ve tedarik zinciri s\u00fcre\u00e7lerinde hayata ge\u00e7irdi\u011fi otomasyon ve End\u00fcstri 4.0 uygulamalar\u0131 gibi ba\u015far\u0131l\u0131 projeleri hayata ge\u00e7irdi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> Dijital d\u00f6n\u00fc\u015f\u00fcm zirvesi IDC 2021 Dijital D\u00f6n\u00fc\u015f\u00fcm \u00d6d\u00fclleri\u2019nde Eczac\u0131ba\u015f\u0131 Toplulu\u011fu ve kurulu\u015flar\u0131 d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Eczac\u0131ba\u015f\u0131 Toplulu\u011fu Dijital D\u00f6n\u00fc\u015f\u00fcm&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-21875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/21875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=21875"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/21875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/21876"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=21875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=21875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=21875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}