{"id":21606,"date":"2021-10-21T08:02:00","date_gmt":"2021-10-21T08:02:00","guid":{"rendered":"https:\/\/istanbulchannel.net\/index.php\/2021\/10\/21\/tv-ev-musterisinde-1-milyon-aboneye-ulasti\/"},"modified":"2021-10-21T08:02:00","modified_gmt":"2021-10-21T08:02:00","slug":"tv-ev-musterisinde-1-milyon-aboneye-ulasti","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/10\/21\/tv-ev-musterisinde-1-milyon-aboneye-ulasti\/","title":{"rendered":"TV+, ev m\u00fc\u015fterisinde 1 milyon aboneye ula\u015ft\u0131"},"content":{"rendered":"\n
<\/div>\n

Dijital televizyon platformu TV+, ev m\u00fc\u015fterisinde 1 milyon aboneye ula\u015ft\u0131. TV+ Genel M\u00fcd\u00fcr\u00fc Bar\u0131\u015f Zavaro\u011flu, TV+\u2019\u0131n Pay-TV pazar\u0131ndaki pay\u0131n\u0131 da bu y\u0131l\u0131n ikinci \u00e7eyre\u011finde 13,3\u2019e y\u00fckseltti\u011fine dikkat \u00e7ekerek, bu art\u0131\u015fta platformun zengin i\u00e7eri\u011finden duyulan memnuniyetin ve giderek d\u00fc\u015fen iptal oranlar\u0131n\u0131n etkisi oldu\u011funu belirtti. <\/p>\n

\n

T\u00fcrkiye\u2019de 150\u2019den fazla yerli ve yabanc\u0131 TV kanal\u0131n\u0131, en yeni film ve dizileri, belgeselleri, d\u00fcnyaca \u00fcnl\u00fc spor programlar\u0131n\u0131 ve e\u011flenceli animasyonlar\u0131 kullan\u0131c\u0131lar\u0131yla bulu\u015fturan dijital televizyon platformu TV+, her ge\u00e7en g\u00fcn daha da fazla seyirci kitlesine ula\u015f\u0131yor. Son olarak platformun ev m\u00fc\u015fterisi taraf\u0131ndaki abone say\u0131s\u0131 1 milyona ula\u015ft\u0131.<\/p>\n

TV+ Genel M\u00fcd\u00fcr\u00fc Bar\u0131\u015f Zavaro\u011flu, 2014\u2019te yay\u0131n hayat\u0131na ba\u015flayan platformun elde etti\u011fi ba\u015far\u0131dan b\u00fcy\u00fck mutluluk ve gurur duyduklar\u0131n\u0131 s\u00f6yledi. Zavaro\u011flu, T\u00fcrkiye\u2019deki Pay-TV pazar\u0131n\u0131n 7 milyonu a\u015fk\u0131n kullan\u0131c\u0131s\u0131 bulundu\u011funu, TV+ olarak bu pazardaki paylar\u0131n\u0131 her \u00e7eyrekte d\u00fczenli olarak b\u00fcy\u00fctt\u00fcklerini vurgulad\u0131. 1 milyon ev m\u00fc\u015fterisine ula\u015farak pazardaki konumlar\u0131n\u0131 daha da g\u00fc\u00e7lendirdiklerini kaydeden Zavaro\u011flu, \u201cBTK\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re pazar pay\u0131m\u0131z, 2021\u2019in ikinci \u00e7eyre\u011finde y\u00fczde 13,3\u2019e y\u00fckseldi\u201d diye konu\u015ftu.<\/p>\n

TV+\u2019\u0131n ev m\u00fc\u015fterisi say\u0131s\u0131n\u0131 ge\u00e7en y\u0131la g\u00f6re y\u00fczde 25 art\u0131rd\u0131klar\u0131n\u0131 kaydeden Zavaro\u011flu, \u201cBu b\u00fcy\u00fcme performans\u0131nda hem m\u00fc\u015fteri kazan\u0131m\u0131ndaki do\u011fru stratejimiz hem de m\u00fc\u015fteri kay\u0131p oranlar\u0131ndaki iyile\u015fmemiz etkili oldu. Bu sayede 1 milyon TV+ ev m\u00fc\u015fterisine hedefledi\u011fimizden \u00e7ok daha \u00f6nce ula\u015ft\u0131k\u201d dedi.<\/p>\n

Zavaro\u011flu, ya\u015fanan art\u0131\u015fta pandemi nedeniyle uzaktan e\u011fitim ve evden \u00e7al\u0131\u015fma d\u00fczenine ge\u00e7i\u015fin etkisi oldu\u011funu kaydetti. Zavaro\u011flu, \u201cPandemi d\u00f6neminde TV+ kullan\u0131c\u0131lar\u0131 film ve dizi i\u00e7eriklerimizi daha fazla izledi. TV+ ev m\u00fc\u015fterilerinin \u00f6zellikle ailece izlenecek i\u00e7eriklere ilgisi daha fazla oldu. TV+ \u00e7ocuk i\u00e7eriklerimiz de pandemi d\u00f6neminde olduk\u00e7a b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Pandeminin ba\u015flar\u0131nda canl\u0131 kanal izleme s\u00fcrelerinde de ciddi bir art\u0131\u015f g\u00f6zlemledik\u201d dedi.<\/p>\n

Zengin i\u00e7erikleri sayesinde pandemi d\u00f6neminde BTK verilerine g\u00f6re en fazla abone kazanan ve pazar pay\u0131n\u0131 art\u0131ran platformun TV+ oldu\u011funu vurgulayan Zavaro\u011flu, verdikleri hizmetin kalitesinin, platformun m\u00fc\u015fteri memnuniyeti skorlar\u0131ndan da anla\u015f\u0131labilece\u011fini ifade etti. \u201cM\u00fc\u015fteri iptal oran\u0131m\u0131z 2021\u2019de \u00f6nceki y\u0131llara g\u00f6re y\u00fczde 30 d\u00fc\u015ft\u00fc. Zengin i\u00e7erik d\u00fcnyam\u0131z sayesinde m\u00fc\u015fterilerimizin TV+\u2019a ba\u011fl\u0131l\u0131klar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Bununla birlikte \u00fcr\u00fcn deneyimini de s\u00fcrekli iyile\u015ftiriyoruz\u201d dedi.<\/p>\n

Platformdan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re izleyicilerin tercih ve taleplerine g\u00f6re platformun i\u00e7eri\u011fini s\u00fcrekli g\u00fcncelleyen TV+, Ekim ay\u0131nda da yeni film, dizi, spor, belgesel ve \u00e7ocuk programlar\u0131yla birlikte \u00e7e\u015fitli konserleri de televizyon severlerin be\u011fenisine sunacak. \u0130\u00e7eri\u011fi zenginle\u015ftirmek i\u00e7in uzun zamand\u0131r s\u0131k\u0131 bir \u00e7al\u0131\u015fma i\u00e7erisinde olan dijital platformda, sadece \u00e7ocuk yay\u0131nlar\u0131, b\u00f6l\u00fcm say\u0131s\u0131 itibariyle bini a\u015ft\u0131. Ayr\u0131ca d\u00fcnyaca \u00fcnl\u00fc bir\u00e7ok film, dizi ve belgesel, her ay TV+ kullan\u0131c\u0131lar\u0131na \u00f6zel, T\u00fcrkiye\u2019de ilk kez yay\u0131nlan\u0131yor.<\/p>\n

Abonelerin y\u00fczde 60\u2019\u0131 \u00fcst paketi tercih etti<\/p>\n

Yap\u0131lan a\u00e7\u0131klamada TV+ m\u00fc\u015fterilerinin yar\u0131ya yak\u0131n b\u00f6l\u00fcm\u00fcn\u00fcn ilk aboneliklerinde \u00fcst paketi tercih ettikleri, \u2018Giri\u015f\u2019 paketini tercih eden m\u00fc\u015fterilerin ise \u00fcr\u00fcn memnuniyetleri artt\u0131k\u00e7a \u00fcst pakete ge\u00e7erek t\u00fcm i\u00e7erikleri izleme imkan\u0131na sahip olduklar\u0131 belirtildi. Buna g\u00f6re halen TV+ Ev m\u00fc\u015fterilerinin y\u00fczde 60\u2019l\u0131k b\u00f6l\u00fcm\u00fc, sahip olduklar\u0131 \u00fcst paketlerle platformun t\u00fcm i\u00e7eriklerini izleyebiliyor.<\/p>\n

G\u00fcnde ortalama 7 saat, ayda ise 210 saat izlenen TV+\u2019\u0131n, m\u00fc\u015fterilerine sundu\u011fu paketler kapsam\u0131nda y\u00fczlerce \u2018izle se\u00e7\u2019 film televizyondan ve mobil cihazlardan izlenebiliyor. Kullan\u0131c\u0131lara ayr\u0131ca \u2018kirala izle\u2019 hizmeti de veriliyor.<\/p>\n

4K Ultra HD kalitesinde yay\u0131n yapan TV+\u2019ta yay\u0131nlar internet kotas\u0131ndan d\u00fc\u015fmeden izlenebilirken \u2018her yerden izle\u2019, \u2018kaydet ve izle\u2019, \u2018durdur – geri al izle\u2019 gibi se\u00e7enekler de kullan\u0131c\u0131lar\u0131n hizmetine sunuluyor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de 150\u2019den fazla yerli ve yabanc\u0131 TV kanal\u0131n\u0131, en yeni film ve dizileri, belgeselleri, d\u00fcnyaca \u00fcnl\u00fc spor programlar\u0131n\u0131 ve e\u011flenceli…<\/p>\n","protected":false},"author":2,"featured_media":21607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-21606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/21606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=21606"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/21606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/21607"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=21606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=21606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=21606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}