{"id":16855,"date":"2021-09-29T10:02:00","date_gmt":"2021-09-29T10:02:00","guid":{"rendered":"https:\/\/istanbulchannel.net\/index.php\/2021\/09\/29\/ar-ge-merkezinde-59-yeni-projeyi-hayata-geciren-firmadan-gida-sektorunde-yenilikci-cozumler\/"},"modified":"2021-09-29T10:02:00","modified_gmt":"2021-09-29T10:02:00","slug":"ar-ge-merkezinde-59-yeni-projeyi-hayata-geciren-firmadan-gida-sektorunde-yenilikci-cozumler","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/09\/29\/ar-ge-merkezinde-59-yeni-projeyi-hayata-geciren-firmadan-gida-sektorunde-yenilikci-cozumler\/","title":{"rendered":"Ar-Ge Merkezinde 59 yeni projeyi hayata ge\u00e7iren firmadan g\u0131da sekt\u00f6r\u00fcnde yenilik\u00e7i \u00e7\u00f6z\u00fcmler"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/istanbulchannel.net\/wp-content\/uploads\/2021\/09\/ar-ge-merkezinde-59-yeni-projeyi-hayata-geciren-firmadan-gida-sektorunde-yenilikci-cozumler.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p> Besler\u2019in Ar-Ge Merkezi, 2020 y\u0131l\u0131nda geli\u015ftirdi\u011fi 59 farkl\u0131 proje ve inovasyon yat\u0131r\u0131m\u0131 ile ya\u011f ve g\u0131da sekt\u00f6r\u00fcne yenilik\u00e7i \u00e7\u00f6z\u00fcmler sundu. <\/p>\n<div id=\"iceriks\" readability=\"60\">\n<p>T\u00fcketici \u00fcr\u00fcnleri, ev d\u0131\u015f\u0131 t\u00fcketim ve ihracat olmak \u00fczere faaliyet g\u00f6sterdi\u011fi t\u00fcm i\u015f kollar\u0131nda lider ya\u011f \u00fcreticisi konumunda olan Besler, ya\u011f sekt\u00f6r\u00fcnde Ar-Ge \u00e7al\u0131\u015fmalar\u0131na da \u00f6nc\u00fcl\u00fck ediyor. Firma, 2016 y\u0131l\u0131nda Bilim, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 Ar-Ge Merkezi sertifikas\u0131n\u0131 alan Ar-Ge Merkezi\u2019nde kamu ve \u00f6zel sekt\u00f6r payda\u015flar\u0131yla e\u015fg\u00fcd\u00fcml\u00fc y\u00fcr\u00fctt\u00fc\u011f\u00fc inovasyon projeleriyle sadece ya\u011f sekt\u00f6r\u00fcn\u00fcn de\u011fil, g\u0131da sekt\u00f6r\u00fcn\u00fcn de gelece\u011fine y\u00f6n veren \u00e7al\u0131\u015fmalara imza at\u0131yor. G\u0131da sekt\u00f6r\u00fcnde bug\u00fcne dek kendi alan\u0131nda ilk olan bir\u00e7ok yenilik, firman\u0131n Ar-Ge Merkezi\u2019ndeki \u00e7al\u0131\u015fmalarla hayata ge\u00e7erek t\u00fcketicilerin be\u011fenisine sunuldu. T\u00fcketicilere kullan\u0131m kolayl\u0131\u011f\u0131 ve lezzeti bir arada sunmak \u00fczere geli\u015ftirilen \u00fcr\u00fcnler aras\u0131nda tereya\u011f\u0131 lezzeti ile tercih edilen Teremya\u011f, kaymak ile ya\u011f\u0131 bulu\u015fturan Teremya\u011f Gurme Kaymakl\u0131, pazardaki tek s\u0131v\u0131 margarin Teremya\u011f ve bitkisel ya\u011f ile tereya\u011f\u0131 lezzetini bir araya getiren Luna Tereya\u011fl\u0131, firman\u0131n son d\u00f6nemdeki inovatif \u00fcr\u00fcnlerinin ba\u015f\u0131nda geliyor. Ar-Ge Merkezi, ithal edilen katma de\u011ferli \u00fcr\u00fcnlere de odaklanarak kakao ya\u011f\u0131 e\u015fde\u011feri (CBE, CBI) \u00fcr\u00fcnler, \u00e7ikolata ve kaplama ya\u011flar\u0131, \u00f6zel dolgu krema ya\u011flar\u0131, trans ya\u011f i\u00e7ermeyen y\u00fcksek kalite CBR ya\u011f\u0131 (Cocoa Butter Replacer) \u00fcr\u00fcnleriyle end\u00fcstriyel kategoride de pek \u00e7ok yenili\u011fi hayata ge\u00e7iriyor. Firma, ileri teknolojisi ve \u00f6zel geli\u015ftirilmi\u015f \u00fcr\u00fcn re\u00e7eteleri sayesinde sekt\u00f6rde t\u00fcm \u00fcr\u00fcn portf\u00f6y\u00fc trans ya\u011f i\u00e7ermeyen ilk firma olarak da yer al\u0131yor. \u0130novasyonla teknolojiyi birle\u015ftirerek T\u00fcrkiye\u2019nin ihtiyac\u0131 olan her t\u00fcrl\u00fc ya\u011f\u0131 \u00fcretmek i\u00e7in \u00e7al\u0131\u015fmalar yapan firma, margarin kategorisinde T\u00fcrkiye\u2019ye \u00f6nemli bir ihracat de\u011feri kazand\u0131r\u0131yor. Margarinde 6 k\u0131tada 50\u2019yi a\u015fk\u0131n \u00fclkeye ihracat yapan firma, T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K) verilerine g\u00f6re T\u00fcrkiye margarin ihracat\u0131nda y\u00fczde 40\u2019l\u0131k payla liderli\u011fini devam ettiriyor.<\/p>\n<p>2020\u2019de 59 proje hayata ge\u00e7ti<\/p>\n<p>2020 y\u0131l\u0131nda firman\u0131n Ar-Ge Merkezi\u2019nde kaynak kullan\u0131m\u0131n\u0131 azaltmaya odaklanarak s\u00fcrd\u00fcr\u00fclebilir \u00fcretim hedefleyen 59 proje hayata ge\u00e7irildi. Firman\u0131n kendi kaynaklar\u0131yla yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n yan\u0131 s\u0131ra, T\u00dcB\u0130TAK-TEYDEB ve Tar\u0131m Bakanl\u0131\u011f\u0131 taraf\u0131ndan destekli 1\u2019i Avrupa Birli\u011fi olmak \u00fczere toplam 7 proje bulunuyor. Bu projelerden 6\u2019s\u0131 ba\u015far\u0131yla tamamlan\u0131rken, 1 projenin ise \u00e7al\u0131\u015fmalar\u0131 devam ediyor. Teknolojik altyap\u0131s\u0131, nitelikli ekibi ve \u00fcst\u00fcn hizmet kapasitesiyle kendi alan\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fc\u011f\u00fc olan Ar-Ge Merkezi, EDT kanal\u0131nda m\u00fc\u015fterilerine proje bazl\u0131 \u00fcr\u00fcnler geli\u015ftirirken, ayn\u0131 zamanda sekt\u00f6r\u00fcn k\u00f6kl\u00fc firmas\u0131 Marsa\u2019n\u0131n \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7lerine de hizmet veriyor.<\/p>\n<p>M\u00fc\u015fterilerine h\u0131zl\u0131 ve yerinde \u00e7\u00f6z\u00fcmler sa\u011flayan Ar-Ge Merkezi, b\u00fcnyesindeki uygulama laboratuvarlar\u0131yla \u00e7ikolatal\u0131 \u00fcr\u00fcnler, dolgu kremalar, kaplamal\u0131 ve kal\u0131pl\u0131 \u00fcr\u00fcnler \u00fczerine at\u00f6lye \u00e7al\u0131\u015fmalar\u0131 gibi imkanlar sunuyor. Merkezde ayn\u0131 zamanda ustalarla pastac\u0131l\u0131k-f\u0131r\u0131nc\u0131l\u0131k \u00fcr\u00fcnleri \u00fczerine performans \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftiriliyor.<\/p>\n<p>\u201cSekt\u00f6r\u00fcn nitelikli ya\u011f ihtiyac\u0131n\u0131 uygun fiyatlarla kar\u015f\u0131l\u0131yoruz\u201d<\/p>\n<p>Salg\u0131nla birlikte neredeyse t\u00fcm \u00fclkelerin g\u0131dada kendine yetecek \u00fcr\u00fcn ya da ara \u00fcr\u00fcn ihtiyac\u0131n\u0131 kar\u015f\u0131lamaya y\u00f6nelik yat\u0131r\u0131mlar yapt\u0131\u011f\u0131n\u0131 belirten Kerevita\u015f Ya\u011f \u0130\u015f Birimi CEO\u2019su \u015e\u00fckr\u00fc \u00c7in, \u201cY\u0131llard\u0131r sekt\u00f6re katma de\u011ferli \u00fcr\u00fcnler sunmak i\u00e7in \u00e7al\u0131\u015fmalar yap\u0131yoruz. \u00dclkemiz b\u00f6lgenin en \u00f6nemli g\u0131da \u00fcretim merkezi konumunda bulunuyor. Ya\u011f ise neredeyse her t\u00fcrl\u00fc g\u0131da \u00fcretiminin en \u00f6nemli bile\u015fenlerinden biri ve t\u00fcm g\u0131da \u00fcretim s\u00fcre\u00e7leri ya\u011fa ihtiya\u00e7 duyuyor. \u0130\u015flenmi\u015f ve \u00f6zellikli hale getirilmi\u015f ya\u011f \u00fcretiminde Besler end\u00fcstriye ve ekonomiye b\u00fcy\u00fck katma de\u011fer sa\u011flamaya devam ediyor\u201d diye konu\u015ftu.<\/p>\n<p>Yap\u0131lan Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131n T\u00fcrk \u015firketlerini ihracatta daha rekabet\u00e7i hale getirece\u011finin alt\u0131n\u0131 \u00e7izen \u015e\u00fckr\u00fc \u00c7in, \u201cBu alanda yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlarla g\u0131da sekt\u00f6r\u00fcn\u00fcn nitelikli ya\u011f ihtiyac\u0131 i\u00e7in daha rekabet\u00e7i fiyatlarla \u00e7\u00f6z\u00fcm orta\u011f\u0131 oluyoruz\u201d dedi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> T\u00fcketici \u00fcr\u00fcnleri, ev d\u0131\u015f\u0131 t\u00fcketim ve ihracat olmak \u00fczere faaliyet g\u00f6sterdi\u011fi t\u00fcm i\u015f kollar\u0131nda lider ya\u011f \u00fcreticisi konumunda olan Besler,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-16855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/16855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=16855"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/16855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/16856"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=16855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=16855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=16855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}