{"id":15617,"date":"2021-09-22T07:02:00","date_gmt":"2021-09-22T07:02:00","guid":{"rendered":"https:\/\/istanbulchannel.net\/index.php\/2021\/09\/22\/yoresel-lezzetlerini-marka-yaparak-yurt-ici-ve-yurt-disina-sattilar\/"},"modified":"2021-09-22T07:02:00","modified_gmt":"2021-09-22T07:02:00","slug":"yoresel-lezzetlerini-marka-yaparak-yurt-ici-ve-yurt-disina-sattilar","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/09\/22\/yoresel-lezzetlerini-marka-yaparak-yurt-ici-ve-yurt-disina-sattilar\/","title":{"rendered":"Y\u00f6resel lezzetlerini marka yaparak yurt i\u00e7i ve yurt d\u0131\u015f\u0131na satt\u0131lar"},"content":{"rendered":"
<\/div>\n

Ordu\u2019nun \u00dcnye il\u00e7esinde ya\u015fayan anne ve k\u0131z\u0131, y\u0131llard\u0131r \u00fcrettikleri y\u00f6resel \u00fcr\u00fcnleri pazarlayarak \u00f6nce i\u015flerini ticarete ard\u0131ndan markala\u015ft\u0131rarak yurt i\u00e7i ve yurt d\u0131\u015f\u0131na a\u00e7\u0131ld\u0131lar. <\/p>\n

\n

\u00dcnye\u2019nin \u00c7amurlu Mahallesi Saray Caddesi \u00fczerinde 64 metrekarelik k\u00fc\u00e7\u00fck bir i\u015fletme kuran anne \u0130ncisel Us ile k\u0131z\u0131 Gizem Us Toruno\u011flu, yakla\u015f\u0131k 2,5 y\u0131ld\u0131r devam ettikleri y\u00f6resel el lezzetlerini markala\u015ft\u0131rarak yurt i\u00e7i ve yurt d\u0131\u015f\u0131 pazar\u0131na \u00e7\u0131kararak satmaya ba\u015flad\u0131lar. \u00d6zellikle her mevsimin y\u00f6resel farkl\u0131 \u00e7e\u015fitlerini bir arada bulundurarak kendi el emekleriyle \u00fcrettikleri melevcen, biber tuzu, re\u00e7el ve onlarca el yap\u0131m\u0131 pasta \u00e7e\u015fitleriyle ev ekonomisine de katk\u0131 sa\u011flayan anne ve k\u0131z\u0131, \u015fimdilerde ise “Kavanuss” markas\u0131 yapt\u0131klar\u0131 \u00fcr\u00fcnlerine sipari\u015f ya\u011f\u0131yor.<\/p>\n

“K\u0131z\u0131m kendi y\u00f6resel \u00fcr\u00fcnlerini markala\u015ft\u0131rd\u0131”<\/p>\n

K\u0131z\u0131yla birlikte a\u00e7t\u0131\u011f\u0131 i\u015fletmede y\u00f6reye ait \u00fcr\u00fcnlerin markala\u015ft\u0131r\u0131lmas\u0131nda k\u0131z\u0131n\u0131n katk\u0131s\u0131 oldu\u011funu s\u00f6yleyen 57 ya\u015f\u0131ndaki \u0130ncisel Us, “Biz k\u0131z\u0131mla buray\u0131 \u00e7al\u0131\u015ft\u0131rmaya ba\u015flatal\u0131 yakla\u015f\u0131k olarak 2,5 y\u0131l oldu. Ben daha \u00f6nceden bu y\u00f6resel \u00fcr\u00fcnlerimizi pastanede ard\u0131ndan kapatt\u0131ktan sonra evde yapmaya ba\u015flad\u0131m. K\u0131z\u0131m Gizem de \u00dcnye\u2019ye e\u015fiyle birlikte ta\u015f\u0131nmaya karar verdi\u011finde y\u00f6resel \u00fcr\u00fcnlerimizi birlikte yapmaya karar verdik. Daha sonra a\u00e7t\u0131k. K\u0131z\u0131m kendi \u00fcr\u00fcn\u00fcn\u00fc markala\u015ft\u0131rarak \u2019Kavanuss\u2019 ad\u0131n\u0131 verdi. K\u0131z\u0131m burada re\u00e7el, biber tuzu, melevcen gibi do\u011fal \u00fcr\u00fcnler yap\u0131yor bende onunla birlikte pasta yap\u0131yorum. Genellikle \u00fcr\u00fcnlerimizin hepsi sipari\u015f \u00fczerine yap\u0131yoruz. Ben k\u0131z\u0131m\u0131n azmini g\u00f6rd\u00fckten sonra markala\u015ft\u0131rd\u0131\u011f\u0131 \u00fcr\u00fcnlerini yurt i\u00e7i ve yurt d\u0131\u015f\u0131na satmas\u0131n\u0131n ard\u0131ndan bir kad\u0131n\u0131n ba\u015faramayaca\u011f\u0131 hi\u00e7 bir i\u015f yoktur diyorum. Ben bu i\u015fe 35 ya\u015f\u0131mda ba\u015flad\u0131m. O zamanda iki k\u0131z\u0131mdan biri ilk ve ortaokula gidiyorlard\u0131. \u015eu an 57 ya\u015f\u0131nday\u0131m ve \u00fcretime halen devam ediyorum” dedi.<\/p>\n

“Hep y\u00f6resel \u00fcr\u00fcnlerimi marka yapma hayalim vard\u0131”<\/p>\n

E\u015fiyle birlikte \u00dcnye\u2019ye d\u00f6nme karar\u0131 ald\u0131ktan sonra annesinin yapt\u0131\u011f\u0131 y\u00f6resel pasta \u00e7e\u015fitleriyle kendi \u00fcr\u00fcnlerini markala\u015ft\u0131rma hayallerinin oldu\u011funu s\u00f6yleyen 33 ya\u015f\u0131ndaki Gizem Us Toruno\u011flu, “Adnan Menderes \u00dcniversitesi yiyecek ve i\u00e7ecek i\u015fletmecili\u011fi mezunuyum. Annem pasta ustas\u0131yd\u0131 ve \u00e7ocuklu\u011fumuzdan itibaren evde pasta pi\u015fiyordu. Bende onun yolunda giderek b\u00f6yle bir okulda okumaya karar verdim. Daha sonra \u00f6zel bir \u015firkette u\u00e7an a\u015f\u00e7\u0131 olarak \u00e7al\u0131\u015ft\u0131m. E\u015fimle \u00dcnye\u2019ye d\u00f6nme karar\u0131 ald\u0131ktan sonra annemin yapt\u0131\u011f\u0131 y\u00f6resel pasta \u00e7e\u015fitleriyle beraber benimde \u00fcr\u00fcnlerimle markala\u015ft\u0131rma gibi hayallerim vard\u0131. Daha sonra \u00e7al\u0131\u015fmalara ba\u015flamam\u0131z\u0131n ard\u0131ndan kendi y\u00f6resel lezzetlerimiz ve \u00fcr\u00fcnlerimizi markala\u015ft\u0131rarak \u2019Kavanuss\u2019 markas\u0131n\u0131 olu\u015fturduk. Benim annem \u00e7ok h\u0131rsl\u0131 ve azimli bir kad\u0131nd\u0131r. Ben annemi bildim bileli evde y\u00f6resel \u00fcr\u00fcnler yap\u0131yordu. Daha sonra kendisi bir pastane a\u00e7t\u0131 ve uzun y\u0131llar devam ettirdi. B\u00f6yle olunca kad\u0131n\u0131n isteyip de ba\u015faramayaca\u011f\u0131 hi\u00e7 bir \u015fey yok” diye konu\u015ftu.<\/p>\n

“Art\u0131k yurt i\u00e7i ve yurt d\u0131\u015f\u0131na sat\u0131yoruz”<\/p>\n

\u00dcr\u00fcnlerinin ra\u011fbet g\u00f6rmesiyle birlikte ald\u0131\u011f\u0131 sipari\u015flerle yurt i\u00e7i ve yurt d\u0131\u015f\u0131 sat\u0131\u015f ger\u00e7ekle\u015ftirdi\u011fini ifade eden Gizem Us Toruno\u011flu, “Biz yapt\u0131\u011f\u0131m\u0131z y\u00f6resel \u00fcr\u00fcnlerimizi kavanoz i\u00e7erisine koymaya karar verdik. Soyad\u0131mda evlenmeden \u00f6nce Us oldu\u011fu i\u00e7in kavanozla Us\u2019u birle\u015ftirerek \u2019Kavanuss\u2019 yapt\u0131k. Yani y\u00f6remize has \u00fcretti\u011fimiz \u00fcr\u00fcnlerimizin markas\u0131n\u0131 b\u00f6yle olu\u015fturmu\u015f olduk. Daha sonra \u00fcr\u00fcnlerimiz ra\u011fbet g\u00f6rmeye ba\u015flamas\u0131yla beraber internet \u00fczerinden sat\u0131\u015f yapmaya ba\u015flad\u0131k. \u00d6zellikle yazl\u0131k\u00e7\u0131lar dedi\u011fimiz yurt d\u0131\u015f\u0131ndan gelen misafirlerimiz \u00e7ok talep ediyorlar. Sat\u0131\u015flar\u0131m\u0131z yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda y\u00f6resel \u00fcr\u00fcnlere daha \u00e7ok talep oldu\u011fu i\u00e7in taleplere g\u00f6re devam ediyor” \u015feklinde konu\u015ftu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00dcnye\u2019nin \u00c7amurlu Mahallesi Saray Caddesi \u00fczerinde 64 metrekarelik k\u00fc\u00e7\u00fck bir i\u015fletme kuran anne \u0130ncisel Us ile k\u0131z\u0131 Gizem Us Toruno\u011flu, yakla\u015f\u0131k…<\/p>\n","protected":false},"author":2,"featured_media":15618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-15617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/15617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=15617"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/15617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/15618"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=15617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=15617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=15617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}