{"id":14786,"date":"2021-09-17T14:14:37","date_gmt":"2021-09-17T14:14:37","guid":{"rendered":"https:\/\/haberglobal.com.tr\/kultur-sanat\/z-kusagi-muzikte-bir-aliskanligi-degistiriyor-iste-carpici-sonuc-133294"},"modified":"2021-09-17T14:14:37","modified_gmt":"2021-09-17T14:14:37","slug":"z-kusagi-muzikte-bir-aliskanligi-degistiriyor-iste-carpici-sonuc","status":"publish","type":"post","link":"https:\/\/istanbulchannel.net\/index.php\/2021\/09\/17\/z-kusagi-muzikte-bir-aliskanligi-degistiriyor-iste-carpici-sonuc\/","title":{"rendered":"Z Ku\u015fa\u011f\u0131 m\u00fczikte bir al\u0131\u015fkanl\u0131\u011f\u0131 de\u011fi\u015ftiriyor! \u0130\u015fte \u00e7arp\u0131c\u0131 sonu\u00e7…"},"content":{"rendered":"
<\/div>\n

Global \u00e7apta neredeyse t\u00fcm sekt\u00f6rler, ve t\u00fcm sekt\u00f6rlerin irili ufakl\u0131 temsilcileri bir s\u00fcredir \u00f6nlerindeki denklemi \u00e7\u00f6zmek i\u00e7in u\u011fra\u015f\u0131yor: Z Ku\u015fa\u011f\u0131! Z Ku\u015fa\u011f\u0131 neyi nas\u0131l yap\u0131yor? Z Ku\u015fa\u011f\u0131 ne ister? Z Ku\u015fa\u011f\u0131’n\u0131n t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 nas\u0131l?<\/p>\n

Bu gibi sorular ve benzerlerinin yan\u0131tlar\u0131n\u0131 ilk bulanlar, yar\u0131\u015fta \u00e7ok b\u00fcy\u00fck bir avantaj elde etmi\u015f olacak. \u201cGer\u00e7ekten durum bu mudur? Bu sorulara do\u011fru yan\u0131tlar nas\u0131l bulunur?\u201d uzun uzad\u0131ya tart\u0131\u015f\u0131lmas\u0131 gereken bir konu. Biz son \u00e7al\u0131\u015fmaya g\u00f6z atal\u0131m…<\/p>\n

D\u0130KKAT \u00c7EKEN SONU\u00c7<\/strong><\/p>\n

M\u00fczik d\u00fcnyas\u0131nda ABD, Birle\u015fik Krall\u0131k, Japonya ve Kanada’da sat\u0131\u015f rakamlar\u0131 hakk\u0131nda veri sa\u011flayan ve ge\u00e7mi\u015fte Nielsen SoundScan ad\u0131yla bilinen MRC Data, her y\u0131l oldu\u011fu gibi bu y\u0131l da ABD’deki m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceledi.<\/p>\n

<\/p>\n

MRC Data 2021 US Music 360 adl\u0131 raporda \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya \u00e7\u0131karken Z Ku\u015fa\u011f\u0131’na ili\u015fkin ortaya \u00e7\u0131kan bir veri olduk\u00e7a dikkat \u00e7ekiciydi.<\/p>\n

Ara\u015ft\u0131rmaya g\u00f6re Z Ku\u015fa\u011f\u0131’na mensup m\u00fczik dinleyicilerinin y\u00fczde 28’i, video oyunlar\u0131 yeni m\u00fczik ke\u015ffetme arac\u0131 olarak g\u00f6r\u00fcyor. Bu oran, Z Ku\u015fa\u011f\u0131 i\u00e7in m\u00fczik ke\u015ffetme s\u00fcrecinde video oyunlar\u0131n televizyonla neredeyse ayn\u0131 paya sahip oldu\u011funu g\u00f6steriyor.<\/p>\n

Raporda da \u015fu ifadelere yer veriliyor: \u201cZ ku\u015fa\u011f\u0131 m\u00fczik dinleyicileri aras\u0131nda yeni m\u00fczik ve sanat\u00e7\u0131lar\u0131n ke\u015ffedilmesi i\u00e7in video oyunlar\u0131 art\u0131k %28 ile televizyon kadar pop\u00fcler.\u201d<\/p>\n

Asl\u0131nda bu demografi i\u00e7in oyunlar\u0131n giderek daha pop\u00fcler oldu\u011fu ve bu ku\u015fa\u011f\u0131n geleneksel TV izleme al\u0131\u015fkanl\u0131\u011f\u0131ndan b\u00fcy\u00fck bir h\u0131zla uzakla\u015ft\u0131\u011f\u0131 a\u015fikar. Lakin s\u00f6z konusu m\u00fczik dinleme al\u0131\u015fkanl\u0131\u011f\u0131 olunca burada dikkat \u00e7eken bir ayr\u0131nt\u0131 g\u00f6ze \u00e7arp\u0131yor.<\/p>\n

YEN\u0130 B\u0130R RADYO…<\/strong><\/p>\n

Bu ara\u015ft\u0131rman\u0131n sonucuna dayanarak net bir \u015fekilde video oyunlar\u0131nda \u00e7alan \u015fark\u0131lar\u0131n yeni bir radyo g\u00f6revi g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6ylemek m\u00fcmk\u00fcn. Burada \u201cradyo\u201d vurgusu \u00f6nemli. \u015e\u00f6yle ki ara\u015ft\u0131rmada ya\u015f gruplar\u0131ndan ba\u011f\u0131ms\u0131z, genel bir sonu\u00e7 olarak \u015funa var\u0131lm\u0131\u015f:<\/p>\n

Kat\u0131l\u0131mc\u0131lar m\u00fczik t\u00fckettikleri formatlar\u0131n\u0131 aktar\u0131rken en pop\u00fcler \u00fc\u00e7 se\u00e7enek \u015fu \u015fekilde olu\u015fmu\u015f:<\/p>\n

1. Online olarak m\u00fczik videolar\u0131 oynatmak: %62<\/p>\n

2. M\u00fczik platformlar\u0131nda \u015fark\u0131 veya playlist oynatmak: %61<\/p>\n

3. Radyo dinlemek: %59<\/p>\n

Ara\u015ft\u0131rmada radyo dinlemenin ge\u00e7en seneye g\u00f6re y\u00fczde 2’lik bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131 vurgulan\u0131yor. Ya\u015f gruplar\u0131ndan ba\u011f\u0131ms\u0131z olarak genel anlamda da radyolar\u0131n koltu\u011funu m\u00fczik platformlar\u0131na kaybetmi\u015f olmas\u0131 \u00e7arp\u0131c\u0131.<\/p>\n

Buna ra\u011fmen m\u00fczik ke\u015ffinde t\u00fcm ya\u015f gruplar\u0131nda radyo hala ilk s\u0131radaki yerini koruyor. \u0130kinci s\u0131rada online m\u00fczik ve video platformlar\u0131, \u00fc\u00e7\u00fcnc\u00fc s\u0131rada ise arkada\u015flar geliyor.<\/p>\n

TIKTOK’UN Y\u00dcKSEL\u0130\u015e\u0130<\/strong><\/p>\n

Z Ku\u015fa\u011f\u0131’na geri d\u00f6necek olursak burada radyoya ilk s\u0131ralarda rastlam\u0131yoruz. Video oyunlar\u0131n ula\u015ft\u0131\u011f\u0131 y\u00fczde 28’lik orana kar\u015f\u0131n sosyal medya y\u00fczde 51’le dikkat \u00e7ekiyor. TikTok ise y\u00fczde 49’luk oran\u0131yla listede g\u00fc\u00e7l\u00fc bir yer edinmi\u015f.<\/p>\n

Son zamanlarda TikTok videolar\u0131yla hayat\u0131m\u0131za giren \u015fark\u0131lar\u0131 bir d\u00fc\u015f\u00fcn\u00fcn…<\/p>\n

Kesinlikle TikTok’un yeni \u015fark\u0131lar, yeni sanat\u00e7\u0131lar ke\u015ffetme alan\u0131 olarak da kabul g\u00f6rd\u00fc\u011f\u00fc a\u015fikar. MRC Data ve Flamingo’nun Temmuz 2021’de TikTok i\u00e7in yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re TikTok kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 75’i, platformu bir yeni m\u00fczik ke\u015ffetme arac\u0131 olarak g\u00f6r\u00fcyor.<\/p>\n

<\/p>\n

D\u0130KKAT \u00c7EKEN ADIMLAR<\/strong><\/p>\n

TikTok’u bir kenara koyup oyunlara d\u00f6necek olursak; 2021 US Music 360’ta ortaya \u00e7\u0131kan sonu\u00e7 hakk\u0131nda \u015f\u00f6yle \u00f6rnekler verebiliriz:<\/p>\n

Travis Scott ve Marshmellow’un Fortnite \u00fczerinden online verdikleri konserler s\u0131ras\u0131yla 50 milyon ve 11 milyon ki\u015fi taraf\u0131ndan takip edildi. Temmuz ay\u0131nda Roblox ile Sony Music bir anla\u015fma imzalad\u0131. Buna g\u00f6re oyunda Sony Music sanat\u00e7\u0131lar\u0131n\u0131n online konserler vermesi de dahil olmak \u00fczere \u201cyenilik\u00e7i m\u00fczik deneyimleri\u201d sunulacak.<\/p>\n

\u00dcnl\u00fc DJ ve yap\u0131mc\u0131 Moodymann ise Rockstar’la anla\u015ft\u0131. Moodymann; GTA Online’da bir oyun i\u00e7i karakteri olacak ve beraberinde, oyuna \u00f6zel par\u00e7alardan i\u00e7eren playlistler olu\u015fturacak.<\/p>\n

HER \u015eEY ‘YEN\u0130’ DE\u011e\u0130L!<\/strong><\/p>\n

Son bir bilgi olarak \u015funu da vermek gerek. Z Ku\u015fa\u011f\u0131 i\u00e7in her \u015fey \u201cyeni\u201d de\u011fil! Retronun pop\u00fcler oldu\u011fu \u015fu d\u00f6nemlerde elbette plaklar da hala cool! Hatta Z Ku\u015fa\u011f\u0131, Y Ku\u015fa\u011f\u0131’ndan daha fazla plak sat\u0131n alm\u0131\u015f. Ankete kat\u0131lanlar aras\u0131nda Z Ku\u015fa\u011f\u0131’n\u0131n y\u00fczde 15’i, Y Ku\u015fa\u011f\u0131’n\u0131n ise y\u00fczde 11’i son 12 ay i\u00e7inde en az bir plak sahibi olmu\u015f.<\/p>\n

Ba\u011f\u0131ms\u0131z m\u00fczik yay\u0131nc\u0131s\u0131 ve radyo program\u0131c\u0131s\u0131 Eric Alper konuyu yorumlarken Taylor Swift, Harry Styles, Halsey ve Olivia Rodrigo gibi sanat\u00e7\u0131lar\u0131n ciddi plak sat\u0131\u015f rakamlar\u0131 kaydetmesine dikkat \u00e7ekiyor.<\/p>\n

metin.aktasoglu@haberglobal.com.tr<\/strong><\/p>\n

Kaynaklar:<\/strong> Variety, Musically, TikTok, MRC Data 2021 US Music 360, MusicTech, Billboard, Eric Alper<\/em><\/p>\n

Kaynak: \u00d6zel Haber<\/p>\n","protected":false},"excerpt":{"rendered":"

<p>Global \u00e7apta neredeyse t\u00fcm sekt\u00f6rler, ve t\u00fcm sekt\u00f6rlerin irili ufakl\u0131 temsilcileri bir s\u00fcredir \u00f6nlerindeki denklemi \u00e7\u00f6zmek i\u00e7in u\u011fra\u015f\u0131yor: Z Ku\u015fa\u011f\u0131! Z…<\/p>\n","protected":false},"author":2,"featured_media":14787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-14786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat"],"_links":{"self":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/14786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/comments?post=14786"}],"version-history":[{"count":0,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/posts\/14786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media\/14787"}],"wp:attachment":[{"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/media?parent=14786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/categories?post=14786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istanbulchannel.net\/index.php\/wp-json\/wp\/v2\/tags?post=14786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}